The Label Club
For people who read the label.
Six ingredients, organic citrus, monk fruit, and minerals in amounts you can actually read. If that is your kind of pack, this is your club.
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The wedge
No added citric acid.
Isolated citric acid is not squeezed from lemons. It is produced by fermentation, then dried into a cheap white powder that makes anything taste bright and sour.
It is a common ingredient in hydration powders, and it is one reason many of them taste alike. Sharp up front, flat underneath.
We flavor with organic lemon and lime juice powder instead. It costs more and it is harder to source. It also tastes like citrus. Lemon and lime naturally contain citric acid, so we say no added citric acid rather than citric acid free.
The flavor
Real citrus, not a blend.
"Natural flavors" is a catch-all. It can mean a flavor house blend assembled from dozens of components, none of which have to appear on the front of the pack.
Our lemon lime is organic lemon and lime juice powder, the fruit, dried. The tartness comes from the citrus itself, not from added citric acid. Lemon and lime naturally contain citric acid. What you taste is what the label says.
The carrier
No maltodextrin.
Maltodextrin is a processed starch used to bulk out servings, speed mixing and carry flavor. It reads like a neutral powder, but it is still a filler.
PRØTOCOL does not use maltodextrin as a carrier or filler. The serving is built from minerals, organic citrus, and monk fruit — nothing added to pad the scoop.
The starch
No tapioca powder.
Tapioca starch and tapioca powder are used as flow agents and fillers in some drink mixes. They keep powders from clumping, and they also add a starchy note.
We do not use tapioca powder or starch. The mix stays loose because the mineral blend is milled fine, not because a cheap starch is holding it together.
The sweetness
Monk fruit. 0 g added sugar.
No cane sugar, no dextrose, and no stevia — a sweetener many people find bitter. We use monk fruit extract, which reads as light and clean at the small amount a drink mix needs.
The result drinks lightly sweet, not candy-sweet, and leaves no aftertaste in the bottle. Sweetness here supports the citrus; it never leads it.
Per serving
The readout
Certified USDA Organic, certified by Oregon Tilth, Non-GMO. Powered by electrolytes, sweetened with monk fruit, flavored with organic citrus.
500MG
Sodium
300MG
Potassium, from potassium chloride
100MG
Magnesium, from magnesium malate
0G
Added Sugar
Left out on purpose
- Added citric acidNone
- "Natural flavors"None
- Artificial flavorsNone
- Added sugarNone
- MaltodextrinNone
- Tapioca powderNone